Associate - Digital Marketing

Responsibilities: - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis - Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts - Manage all efforts and goals on digital paid media: SEM, Display, Paid Social. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB as partner - Work with our Performance agencies to institute best execution processes. Qualifications & Experience: - 3+ yrs of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads. - Prior experience in E-commerce preferred with a specialization in Marketing - Experience in handling large scale campaign planning, optimization for both performance and brand impact. - Understanding of the e-commerce and fashion industry, competitive landscape - Demonstrated ability in executing results, with strong attention to detail - Consumer-centric mindset and ability to think strategically and tactically - Quick learner and ability to work in a fast-paced and dynamic work environment